Sales and Marketing Services for Aboriginal and Torres Strait Islander businesses.
We work with you to Design, build and develop a modern, user friendly and conversion centric website. We will style the site with your colour scheme, using your content, logo and images. Our recommended Content Management Sytem (CMS) gives you the freedom to easily make updates and changes yourself. Or we can maintain your website for you on an ongoing basis.
We also make sure that your website optimised for responsive design, which means that your customers will have a seameless experience whether they are viewing your site on a desktop, or on a mobile device.
We make sure that the website factors in Search Engine Optimisation (SEO), providing natural rankings on search engine results pages.
All websites will include integration with a Google Analytics account, which lets you track and report on your websites traffic. It gives you real time data on who is visiting your website, what they are doing whilst they are there, and whether or not they are converting to a paying customer. This data will enabel you to identify poorly performing pages and make changes.
We can also assist with setting up a Google AdWords account, paid online advertising directing customers to your website. Google AdWords enables you to set a budget for online advertising, and only pay when people click on the ads they are delivered, based on keywords they search on.
We can interface your online reservations system with your website, allowing you to be available to your customers 24/7.
We work with you to identify your social media goals, plan your social media strategy, and implement the strategy to acomplish your goals.
We'll help you with content creation and curation. We will identify which social channels to focus on to ensure your content enjoys maximum engagement, and advise you on how to optimise your posts for maximum ROI.
We assist you to put together a social media calendar, allowing you to schedule your social messages and content for optimal engagement times, increasing the odds of a higher ROI.
We can help you with Facebook, Instagram and Twitter advertising. From setting up the initial advertising account, to implementing campaigns and tracking results.
We will provide your business with a road map navigating the complex tourism trade. We will:
We can assist you with all your media and communication activities.
We structure and distribute media releases, news articles, blogs and social media posts to boost the visibility of your business.
We pitch media releases and story ideas to local, regional and state media outlets concentrating on travel publications and travel programs.
We also assist you with managing how your business is portrayed by the media in the event of a crisis, and general reputation management.
We assist you in managing the flow of information between your business and the public, buildilng a positive image of your business, and promoting better understanding between you and your customers. We create PR campaigns to promote new products and services, as well as inform your customers of any changes in your product offering.
We assist you in structuring a well rounded crisis management plan, including selecting a crisis communications team, and selecting and training an appropriate spokesperson to be prepared to put forward your best message to your stakeholders during a crisis. We will help you prepare key messages suitable for distribution both during and after an event, as well as help you handle the effects of any unfavourable publicity.
We can develop your annual Sales & Marketing Plan, Revenue Targets and Sales & Marketing Budget, including;
We will prepare Monthly Sales & Marketing Activity Reports, including:
We can also undertake ad-hoc analysis and reporting on a request basis.
We’re in the business of exceeding expectations.